ART DIRECTION + AD DESIGN | Wyn Bomar Design has been fortunate to work with Ford & Company as the design arm for their client, The Health Museum. For this advertising campaign, Debra Ford acted as Chief Creative Officer/Copywriter with WBD as Art Director and Designer. Together, we created these eye catching visuals serving as the THM brand foundation from which other projects grew. The goal was to raise THM’s community profile and to increase museum attendance and membership. Goals were met and exceeded! In addition to adverstising campagins, Wyn Bomar Design also creates digital newsletters for THM, outdoor boards, and large scale banners. To learn more visit www.thehealthmuseum.org.
BRANDING + PACKAGING | One of my first clients, Java Pura Coffee Roasters is owned by Fielding Cocke and Richard Colt, who's names inspired the brand development. Sourcing green bean coffees from premier growing regions around the world and roasting them locally brings coffee lovers the best flavors. Java Pura is Texas' Central Market's best selling coffee. The brand has been adapted to various package sizes and multiple formats. The bright yellow gold makes this product a stand out wherever it is sold. Java Pura has been a Wyn Bomar Design client since 2007, and together we strive to meet the graphics and marketing needs of this growing business with local roots and global flavors. Visit www.javapura.com to learn more.
BRANDING | Wilma Schindeler, of Massage Across Texas, travels all over the state with her portable massage table. “Nurture your body; it’s where you live,” is her motto. As her business grew, we both saw potential for a brand opportunity. The dove, a symbol of peace, and a revered Texas icon seemed a perfect choice. Wilma’s wings are her hands and she has flown to the top of her field.
BRANDING + BROCHURE DESIGN | H Town Restaurant Group is the umbrella company for Houston's fabulous Backstreet Cafe, Hugo's, Caracol and Xochi. Tracy Vaught and her husband, Hugo Ortega, own and operate all four restaurants with heaping servings of dedication and creativity. Hugo received Best Chef: Southwest at the 2017 Jams Beard Foundation Awards. This brochure serves as an introduction to all things Tracy and Hugo, as they travel and serve meals in the U.S. and abroad, sharing their love and passion for food and hospitality. Wyn Bomar Design has worked with H Town Restaurant Group since 2009 on everything from branding projects to the design and production of their two cookbooks. Visit www.htownrestuarantgroup.com for more about this lively group, who just continues to grow more humble as they rack up awards and accolades from all over!
BRANDING + SIGNAGE | When Daniel Bilnoski and Ben Permenter hatched an idea about opening a coffee and espresso bar, they had very specific goals. The mission of Al Vetro Coffee and Espresso Bar is to serve the highest quality coffee and espresso quickly to busy Houston professionals. Wyn Bomar Design started out the branding launch meeting by discussing Al Vetro's desire to build a monument to Houston, through service and great tasting coffee. So the logo took the form of a monument, something that might be carved into stone, but would also resemble an effort to build something that would last and serve to honor their community. Al Vetro's owners chose colors that represent Houston as well. This medical center shop has outlived many larger chains and has become a thriving gathering spot for all who pass through Scurlock Tower. Al Vetro sources their beans from Java Pura Coffee Roasters, a Wyn Bomar Design client since 2007. It's great when the clients of my clients become my clients too!
BRANDING + SIGNAGE + MENU DESIGN | Xochi, part of the H Town Restaurant Group, comes from the word Xoxhitl, meaning Goddess of the Flowers, and also to bloom or catch fire. Serving delicious and cultural experiences born out of Hugo Ortega's love for Oaxaca, the culinary capital of Mexico, Xochi is one lively spot. We hatched the idea of creating the logo around a day of the dead figure, who we named Xochi. She watches over all that happens in this buzzing downtown restaurant which opened just in time for Super Bowl LI. The colorful brand family adorns menus, coasters, to-go bags as well signage and marketing materials. Like the other H Town Restaurants, Xochi is on track to become a Houston institution. Look for pizza boxes and t-shirts to come soon. (Wyn Bomar Design's first pizza box, it just doesn't get any better!) I suggest a Mole Tasting for starters! For more info, visit www.xochihouston.com.
INVITATION DESIGN | Mercury's profile continues to rise, with each performance they give and each gala they host. These events tend to gather a diverse group and each gala experience is unique. For their Party Like It's 1699 themed gala, we married old and new for the invite, reflecting Mercury's core ideas. This invitation influenced how the room was decorated as well as fashion choices for the evening. The bright pink outer envelope was in no way overlooked in the mail! Each gala has raised more funds than the previous one, Mercury is doing everything right and Wyn Bomar Design partners with them on many projects. Visit MercuryHouston.org for more information. In the spirit of full disclosure, I love them so much that I'm also a Neighborhood Season Subscriber. Everyone should hear Mercury play within the galleries of the MFAH, if not at the Wortham.
BRANDING + BOOK DESIGN | Wyn Bomar Design's work with Elizabeth, Allie and Sarah Irvine of Truewellbeing has been incredibly rewarding and my creative life has benefited on many levels. Elizabeth's writing is soulful and inviting, we've worked on 3 books together. Her jewels are divine and served as the catalyst for Meditations from the Earth, her most recent book. But it is her overall philosophy and creativity that has influenced me the most. The branding and the book borrow the color palette from the jewelry she designs and photographs. Elizabeth's beautiful images and affirmations appear on every page. Truewellbeing serves as the master brand for other ventures under this umbrella, including The Jewelry Project and Mother and Child brands. The mandala is prevalent in Elizabeth's jewelry designs and in her workshops as a tool for meditation and reflection, so naturally it became the brand's visual. The packaging carries the mandala as do the jewelry pouches. Please visit www.truewellbeing.com for more information. Also, be sure to visit www.wynbomardesignfirm.com for more of Wyn Bomar Design's book design projects.
BRANDING + SIGNAGE + MENU DESIGN | Caracol's menu is a Mexican Gulf Coast culinary tour, the environment mixes traditional and modern design elements. The Spanish word for snail, Caracol serves ceviches, coteles and wood-roasted oysters. Along with clients Tracy Vaught and Hugo Ortega, Wyn Bomar Design created a brand of interlocking snails floated on a blue water background. This element and other icons from the brand family also appear in the carpet. The rough lines of the graphic snails contrast nicely with the clean lines in the type, hinting at the engagement of old and the new, echoing the modern/traditional feel of the interior. Additional icons come into play on the menus and elsewhere throughout the restaurant. Wyn Bomar Design recommends the oysters! Visit www.Caracol.com for more information.
BOOK DESIGN + ART DIRECTION | Book design is true love at Wyn Bomar Design and cookbooks are of course some of my favorite projects. Tracy Vaught and Hugo Ortega authored this one, with photogrpahy by Kenn Stearns. This cookbook turned into a love letter addressed to everyone who entered this comfort-food stalwart. Detailing the 30-year history of Backstreet Cafe, Tracy's first restaurant, this hefty book also features popular recipes from the kitchen with photos that make you want to dive right in. Printed in Houston, Texas, the home of Backstreet, this book offers a modern look at traditional flavors, reflecting the restaurant's vibe. The pear on the cover of the cookbook is just one of the dishes I crave at Backstreet. For more information visit www.backstreetcafe.net. For more of my book work, cookbooks and others, please see www.wynbomardesignfirm.com.
INVITATION PACKAGE DESIGN | It is no secret that I love to work on invitation projects. Wyn Bomar Design launches a project with information gathering, timelines and print bids, and I pride myself on keeping the invite package on theme, on time, and within budget. (Please keep scrolling, many are featured here!)
My invitation work goes far beyond the usual printed and mailed invite. Here is a comprehensive invite package list, which can be customized for many occasions:
1. Event Logo
(establishing overall look and feel)
2. Announcement Poster
3. Save-The-Date Card
4. Donor Card
5. Donor Envelope, No. 9
6. Letterhead (for print)
7. Letterhead for use in Microsoft Word
8. #10 Envelope
10. Invitation Envelope
11. Response Card
12. Response Envelope
13. Auction Program Cover (front/back)
14. Auction Program Content Pages
15. Note Card/Envelope (for gift)
16. Event Advertising
17. Event Menu
18. Wine Pull Bag Labels/Tags
19. Wine Pull Poster
21. PowerPoint Presentation
22. Social Media Icons
23. JPGS (sized for web)
24. Banner Headers
(for use in Constant Contact)
25. PDFs for any/all of the above
BRANDING | Tracy Vaught partenered with Chef/Owner John Watt, early in both of their restaurant careers. Together they grew this spot into one Houston's favorite places to celebrate special events. It's also perfect for weeknights when no one wants to cook. The brand is a type treatment with a subtle burst influenced by the restuarant's tin ceiling. Translating smoothly to signage, in this case neon, was of course a given. Often Wyn Bomar Design creates a brand family that demonstrates the flexibility of the logo and makes it adaptable to many applications. In addition to being an award winning chef, John is an artist as well as a patron of the arts, so it is fitting that the brand color palette was adopted from the artwork throughout the restaurant. Visit www.prego-houston.com and note that the crab fingers are a great starter!
BRANDING + SIGNAGE | This place is a little hidden gem of lush greenery. The water droplet in the brand holds everything the real space offers, while underscoring the importance of plants and soil in the water conversation effort. Additional water drop icons were developed for use on the web. The brand translated nicely into directional signage throughout the garden. A project in partnership with Debra Ford & Company.
BOOK DESIGN | After working for a large graphic design firm for almost 20 years, I set out on my own in 2007, discovering then that I loved the complexity of book design. As a reader at heart, designing books seemed like a natural progression for me.
For more of my book work, please visit my site dedicated exclusively to books: www.wynbomardesignfirm.com
Wyn Bomar Design works on large scale and small scale book projects. In most cases, I'm provided a finished/edited manuscript along with images and typically work closely with authors or publishers to produce an end result that pleases all of us. Often, the best ideas come from the authors or photographers themselves, this is definitely a collaborative process. One of the reasons I love book design is the opportunity of being part of a team.
BRANDING + MARKETING MATERIALS | Mercury, the orchestra, was one of my first clients when I launched in 2007. Known for playing baroque music and beyond, on period instruments, it has been so rewarding to watch their profile rise. As a subscriber to the Neighborhood Series, I learn something new every time artistic director Anotine Plante speaks. His energy, enthusiasm, and wit are on full display when he's conducting. The brand depicts ideas of sound and musical symbols and nods to the intricate carving on many of the ornate, antique instruments. Wyn Bomar Design produces the entire suite of marketing materials for Mercury, including season brochures, performance postcards, posters, digital messaging and newsletters. If you are a Houstonian and you haven't seen them, you must! Learn more about Mercury at www.mercuryhouston.org